ABOUT
Delish Bakery is a woman-owned bakery located in the small town of Steilacoom, WA. It opened back in 2020 and has become a staple location for all ages.
OBJECTIVE
Redesign the existing branding for Delish Bakery to make the business feel more polished and modernized through updated typefaces, cohesive color palette, and visuals.
Delish Bakery Rebrand
BRANDING | PACKAGING | WEBSITE DESIGN
I updated their logo to feature a modern script typeface to maintain some consistency to current branding. I created a logo mark that combined a cinnamon roll and heart. Cinnamon rolls are one of their best sellers and the heart ties into the passion they have and joy they bring to customers.
I established a more cohesive color palette that featured pink to tie into their current branding as well, but included some varying shades for more contrast and visual interest.
I also redesigned their website to add more substance and tell more of their back story as it forms more of a connection between them and their customers. I included a button on the header that allows customers to easily order a custom cake as it’s not made known that well on their current website.