ABOUT
Chilly Bites is a premium chocolate bar brand with flavors inspired by unique ice cream flavors. It’s the perfect treat for those with an adventurous appetite or like being apart of the trends!
OBJECTIVE
Create a brand identity for a chocolate bar brand with a unique concept. Develop packaging with bold colors and fun imagery to appeal to the target audience of 18-30 year olds.
Chilly Bites
BRANDING | PACKAGING
BEHIND THE NAME
‘Chilly’ is an adjective that can be used to describe the sensation of holding or tasting ice cream. ‘Bites’ is the action you take when consuming a chocolate bar.
I wanted the packaging to be bright and colorful to evoke the childlike essence when eating ice cream. For each flavor I chose a color that correlated to an ingredient and created a monochromatic palette from that.
To emphasize the ice cream aspect of the brand, I created a silhouette of a stack of ice cream scoops which also create a window to give the consumer a sneak peak of the chocolate bar. This also plays into the idea of looking at all the different ice cream flavors behind a display at an ice cream shop.
