ABOUT
Sadie’s Kitchen is a dog food brand inspired by the homemade food my mom makes for our dog, Sadie. They care about the health of our furry friends and feeding them the best food possible. They accomplish this mission through fresh ingredients and no processing.
OBJECTIVE
Sadie’s Kitchen is a dog food brand inspired by the homemade food my mom makes for our dog, Sadie. They care about the health of our furry friends and feeding them the best food possible. They accomplish this mission through fresh ingredients and no processing.
Sadie’s Kitchen
BRANDING | PACKAGING
BEHIND THE NAME
Sadie is the name of my dog and the face of the brand. The food is made in the kitchen and is where Sadie stands waiting around to taste test.
FACE OF THE BRAND
Since Sadie’s Kitchen is inspired by Sadie herself, I wanted to make her the face of the brand. I created an illustration of her with a cartoon-like style to reflect her playful nature. By using soft colors and rounded lines it also reflects her sweet, loving nature.
The featured characteristics of Sadie’s personality – playful and loving – are further enhanced in other design elements. First being the bright pink color. I also chose that color as it’s a color that complements her well in real life. The second one being the typeface. The typeface being in a handwritten style also ties into the homemade aspect of the food and being approachable.
For the food packaging I wanted it to be in a container so it’s able to be easily stored in the fridge. I included images that feature that certain recipes ingredients so the customer has a better understanding of what they’re feeding their dog. I used colors that were warm to evoke friendliness but also tied into the colors of the ingredients.
On the recipe for Ground Turkey I included a sticker with Sadie’s face that says “Sadie’s Favorite!” as a stamp of approval. Sadie is a very picky eater and this is the only food she’ll eat now, so I thought it would be a nice touch to include on the packaging as it’s what inspired the brand.
Since the food needs to be delivered but also kept cold, I designed a cooler to be placed inside the shipping box so the food doesn’t go bad and further protect it during travel.
